Recently, Mstand's first store location at Wushang Mall in Wuhan was replaced by Yulian Teahouse, and its Guanggu Dayang store has also withdrawn, drawing attention. Not only in Wuhan, but some stores in Hangzhou, Nanjing, and other places have also suspended operations. Netizens hotly discussed its high prices and products lacking memorability, and the adjustment to its membership system made longtime users feel betrayed. In recent years, the brand has focused more on peripheral products, with insufficient coffee innovation, and sales at some stores have declined, ultimately leading to withdrawal from commercial districts due to rent and operational pressure. Is Mstand's store closure phenomenon inevitable? This article sorts through store changes and consumer feedback to explore the challenges the brand faces. [more…]

As 2024 draws to a close, Starbucks has been reported closing stores in multiple locations across China. Its store at Wuhan Hongshan Square subway station quietly withdrew, and an old outlet in Nanning Parkson, after twelve years of operation, announced it would close at the end of the month. Add to that the earlier closure of its first store in Changsha, and this chain coffee brand, which has been deeply rooted in the Chinese market for over twenty years, is now facing multiple pressures: rising rents, declining foot traffic, and competition from low-priced coffee. Last month's news that it was "considering selling a stake in its China business" has only fueled speculation about its future direction. This article will review recent store closures, analyze the complex reasons behind them, and retain the "Front Street" brand-related recommendations. [more…]

The Chayan Yuese amusement park store that once drew long queues on the 7th floor of Wuhan International Plaza has now been quietly replaced by construction hoarding for another food and beverage venue. This roughly 200-square-meter "Chayan grocery store," one of the first batch of stores to enter Wuhan in 2020, silently exited after four years of serving customers. More noteworthy is that such closures are not isolated cases—Chayan Yuese stores have been shutting down one after another in cities including Changsha and Wuhan. Data from Jihai Brand Monitoring shows that its operating stores dropped from 973 in early October to 903, with at least 70 stores disappearing within a few months. At the same time, the brand is still expanding into new cities such as Changzhou. Behind the store contraction, is it lease expiration, layout adjustment, or pressure on profitability? Consumers' complaints about the redemption mechanism have also been mentioned once again. [more…]

Recently, construction hoarding has gone up at the former site of the Starbucks Reserve store in the Wuhan Tiandi Xintiandi district, as the sportswear brand lululemon is set to move in. This Reserve store, which opened in 2016, was once Starbucks' third store in China to offer nitro cold brew and featured the country's first Barista Craft Room creative space, and was officially defined as "the most Wuhan Starbucks Reserve store." Over eight years, it became a landmark in the district and a top choice for relaxation in consumers' hearts thanks to its unique environment and art wall. Now its quiet departure has prompted many netizens to express regret. As for the reason for the closure, outsiders speculate that it is related to too many nearby stores or rising rent. Starbucks is currently maintaining operations in the Xintiandi inner street with a mobile coffee cart, and whether it will reopen in a new location remains to be seen. [more…]

Recent news suggests that Manner's only baking store in Wuhan may cease operations on October 30, prompting regret among many local consumers. Since opening in late 2021, this store, located in Wuhan Tiandi, has been one of the earliest Manner outlets in Wuhan and the only local Manner where baked goods can be purchased. Meanwhile, Manner has continued to shrink its baking business this year while accelerating its expansion into third- and fourth-tier cities, and customers have frequently mentioned the issue of understaffing at its stores. Front Street Coffee will also keep following this brand's developments. [more…]

Recently, the Wuhan tea beverage brand Zhen Cha Wu drew widespread online attention after one of its franchise stores hung a red banner at its entrance, accusing the company of selling expired cheese milk caps to the store and causing it to be forced to close. The brand later responded that the expired samples were mistakenly mixed in by the supplier, had been scrapped during acceptance inspection, and never entered the market; the store was closed because it repeatedly failed audits. With both sides offering different accounts, the incident exposed management conflicts and food safety control challenges within the tea franchise system. This article sorts out the sequence of events, presents the different statements from the brand and the store, and appends the inspection and assessment rules for readers to understand the full picture. [more…]

Over the past month, the specialty coffee chain brand Seesaw has been thrust into the spotlight due to a wave of consecutive store closures across multiple locations. From Beijing, Shanghai, and Hangzhou to Chongqing and Wuhan, news of closures has continued to spread, sparking widespread speculation about the company's operating condition. In response, Seesaw founder Wu Xiaomei recently gave an official response to Jiemian News, acknowledging that the brand is undergoing strategic adjustments and has closed some stores that do not fit the "three no's" criteria—those that do not align with the regional focus strategy, brand positioning, and store model—and revealed that same-store sales growth over the past three years reached 22%. At a time when low-priced beverages dominate the market and competition is increasingly fierce, can this brand, which insists on a specialty coffee route, hold its ground with a strategy focused on core commercial districts in East China? This article sorts out the sequence of events and the official response, and includes industry observations such as those from Front Street Coffee. [more…]

Recently, the new-style tea beverage brand Grandpa's Tea, originating from Wuhan, has been reported to have closed or withdrawn stores in multiple locations, including Zibo in Shandong, Suzhou in Jiangsu, and Poyang in Jiangxi, sparking consumer concerns about its business condition. The brand's co-founder had set an expansion target of at least 4,500 stores in 2025, striving for 5,000, but as of October 18, only 2,274 stores were in operation, a clear gap from the goal. Meanwhile, well-known tea brands like Xiamen's Sevenbus and Shenzhen's 813 Bayishan have also fallen into store closure controversies. In response to external doubts, Grandpa's Tea stated that adjustments to individual stores are normal optimization actions by franchisees and that overall operations are sound. This article will sort out the ins and outs of the incident, presenting the brand's response and industry background. [more…]

Sexy Tea, the Changsha tea beverage brand that has captured the hearts of consumers nationwide, is finally set to leave Central China and enter Western China. Following the grand scene of eight-hour queues triggered by its first store in Wuhan at the end of 2020, Sexy Tea officially confirmed it will open in Chongqing this June and has already reached intentions with four shopping malls: Raffles City, Longfor Times Paradise Walk, Longfor North City Paradise Walk, and MixC. From the retreat of its Shenzhen pop-up store, to three waves of store closures in 2021, and then to reflecting on blind expansion and "traveling light to new cities," Sexy Tea's expansion path has been full of twists and turns. Whether this entry into Chongqing can hold the mid-range position amid the chaotic battle of high-end tea drinks cutting prices to seize the market is worth watching. [more…]

Tea Yan Yue Se's sub-brand Xiao Shen Xian Teahouse has recently officially bid farewell to the Wuhan market, with its two remaining stores closing simultaneously on January 19. From its high-profile entry in 2023 to its full withdrawal now, this sub-brand focused on the concept of a Chinese-style slow teahouse has had a three-year journey in Wuhan that is lamentable. The contradiction between consumers' habit of pursuing fast and convenient tea drinks and the slow-paced teahouse experience, along with the operating pressure caused by insufficient customer flow on weekdays, together contributed to this outcome. At the same time, Xiao Shen Xian Teahouse in its Changsha home base is also contracting and adjusting, and the brand's optimization of the sub-brand's store scale was already expected. [more…]

Recently, news of multiple Seesaw Coffee locations closing across the country has sparked widespread discussion. From the Chongqing MixC store to all stores in Wuhan, and then to multiple locations in Shanghai, Beijing, and other places, Seesaw's wave of store closures seems to be spreading. This brand, once regarded as a "leader in creative coffee," expanded rapidly after receiving multiple rounds of financing, but now its pace of opening stores has clearly slowed, drifting further and further from the "500 stores" goal once proposed by its founder. Consumers have mixed reactions, with some expressing regret and others believing it lacks core competitiveness. Whether Seesaw can turn the situation around in the future is worth continued attention. [more…]

Recently, a netizen tipped off that a nearly ten-year-old CHAYANYUESE store at Yinchangling Wanda Plaza in Changsha had quietly closed, sparking widespread discussion. Subsequently, more netizens shared photos pointing out that stores in multiple locations—including Changsha South Railway Station, Huachuang International Plaza, Changde Wanda, and Wuhan Buddha Ridge subway station—had also been successively withdrawn in the recent period, and the actual number of closures may be even higher. Regarding the reasons for the closures, some believe it is the brand adjusting its store layout, while others attribute it to declining mall foot traffic. However, more consumers point the finger at CHAYANYUESE's insistence on its "stand-in-line verification" mechanism—drinks are only made after customers verify their orders in person—which runs counter to today's consumer habits of pursuing efficiency and convenience. In addition, longtime fans generally report a decline in quality control, with the value for money of the drinks being far worse than before. Once a must-visit spot for photos, its charm has now faded, stores sit empty, and the brand's move to close underperforming locations and cut losses in time may also be a reluctant choice. [more…]

Recently, netizens reported that the Peet's Coffee store located on the first floor of Teemall in Guangzhou will cease operations on March 31. This store was Peet's first outlet after entering Guangzhou at the end of 2021 and also its second store in South China. Surprisingly, the store had been doing well since opening, often fully occupied, and the sudden closure notice caught many fans off guard. At the same time, Peet's also closed a popular store in Hangzhou's West Lake earlier this month. With two high-traffic stores shut down within a month, it has sparked discussions about the brand's development prospects. What exactly caused these closures? Is it due to adjustments in the business district's format, or challenges facing its high-end positioning? This article will review the sequence of events and various perspectives. [more…]

The Starbucks store at Wangfujing Department Store in Changsha's Wuyi Square, the brand's first location in Hunan Province, has recently been reported to be permanently closing. Having operated for fourteen years, this store not only witnessed Starbucks' expansion in Changsha but also carried the coffee memories of countless residents. However, with intensifying competition among tea and coffee brands in the Wuyi commercial district, adjustments to commercial leasing policies, and changes in Starbucks' market strategy, this iconic store has ultimately reached its end. This article will review the store's glorious past, analyze the possible reasons for its closure, and present the regret expressed by local residents. [more…]

A quaint shop on Gushan Road by West Lake recently put up a Starbucks sign, though the location was originally the COSTA Xiling store. After COSTA moved out in August this year, Starbucks quickly took over this prime spot, incorporating Chinese elements into the store design, drawing tourists and locals to check in. Meanwhile, COSTA has been closing stores across many parts of the country, with only 393 stores remaining, far more closures than openings. What netizens once joked about—"Starbucks replacing COSTA"—has ironically come true, which is quite lamentable. Front Street Coffee reminds us that behind the brand turnover is a microcosm of rising rents in the West Lake commercial area and intensifying competition in the coffee market. [more…]

Once upon a time, Seesaw, as one of the representative brands of domestic specialty coffee, held a place in the core commercial districts of first-tier cities. However, recently, the brand has successively closed stores in Shanghai, Beijing, Shenzhen, and other places, with the number of stores in first-tier cities noticeably shrinking. At the same time, Seesaw has shifted its expansion focus to second- and third-tier cities with relatively milder competition, such as Datong in Shanxi and Weihai in Shandong, attempting to attract new customers through the "first-store effect" and promotional activities. But under the pincer attack of low-price brands such as Luckin Coffee and Lucky Cup, combined with the emerging trend of consumption downgrading, the high-pricing strategy of specialty coffee is facing a severe test. Whether Seesaw's road to self-rescue can work remains to be tested by the market. [more…]

In recent years, a new format has emerged in China's coffee market—self-service coffee shops, where consumers pay a fixed fee and can then drink unlimited cups of various freshly brewed coffees, a model much like a craft beer bar. Wuhan's first self-service coffee shop opened with a 22-yuan wristband for all-day unlimited drinking of 6 freshly brewed coffees, and after 5 p.m. it even offers half price, quickly attracting attention on social platforms. Guangzhou had previously also seen a self-service store offering only two kinds of coffee, black and white, with 8 insulated buckets lined up on the bar, dispensing coffee at the press of a button. This type of model focuses on speed, low cost, and a multi-flavor experience, but it also faces shortcomings such as dependence on foot traffic for site selection, difficulty ensuring product quality, and a lack of atmosphere and social attributes. Can self-service coffee truly spread across the country and become a new normal in coffee consumption? This article will explore this in light of examples and industry views. [more…]

Recently, Wuhan's coffee scene has drawn widespread attention because of a customer jokingly nicknamed "Allergy Sister" by netizens. Claiming allergic reactions after drinking, this customer demanded refunds from 41 coffee shops in succession. After the incident came to light, it not only prompted the affected shops to jointly call the police, but also unexpectedly sparked a wave of store-visiting enthusiasm. Many coffee lovers and out-of-town tourists flocked to the shops involved to spend in support, and some shops seized the moment to launch "Allergy Sister's same drink," causing business to pick up noticeably. Is this carnival of traffic, evolved from a negative event, a short-term fad or a long-term turnaround? Let us learn about the ins and outs of the incident and its impact on Wuhan's coffee industry. [more…]

On April 2, the internet-famous tea brand Chayan Yuese opened a pop-up store at Shenzhen Wenheyou. The queue on opening day was unprecedented, with rumors online claiming that the number of waiting tickets exceeded 30,000, and a cup of milk tea was being resold for over 200 yuan. However, Chayan Yuese officially clarified shortly afterward that the so-called 30,000 number was actually the table number at Shenzhen Wenheyou, not the queue number for milk tea. From Changsha to Wuhan and then to Shenzhen, why does Chayan Yuese always trigger such frenzy? This article will reconstruct the whole incident, sort out the brand's development trajectory, and discuss whether a cup of milk tea is worth such a long queue. [more…]

Recently, a coffee shop in Wuhan received a one-star review from a customer for closing promptly at 19:30. After the incident was reported by Jiupai News, it quickly sparked widespread discussion online. The review claimed that staff told the customer to "pack up and get out" before they had finished eating, while the shop responded that it strictly complies with the 8-hour workday under labor law, and after reviewing surveillance footage, found no excessively aggressive language from employees. The owner said they understand customers' desire for later closing hours, but also asked for understanding of workers' right to clock off on time. Netizens' views are polarized: some support the shop's right to close on time as long as it gives advance notice, while others suggest stopping orders half an hour early to avoid conflict. This controversy reflects the real-world tension in the food service industry between employee rights and customer experience. [more…]